Behind The Brand
Valeri Christina has always had a deep love for art. As a child, she would spend hours in her room sketching new clothing designs, painting, and creating imaginary collections. Her passion for creativity grew as she immersed herself in different forms of art, never imagining that one day it would lead her to jewellery design.
In December 2014, she founded the Valeri Christina brand in Paris, and it’s now based in London, where she pours her heart and soul into every piece. Her Cameroonian and Greek heritage deeply influences her designs, blending both cultures to create timeless and unique jewellery. After feeling stuck in a draining corporate job and going through a painful breakup, she knew she needed a change. Valeri Christina became her way of reclaiming her spirit and embracing freedom through creativity.
The brand represents more than just jewellery—it’s about encouraging others to take risks, embrace their true potential, and live fearlessly. Each piece she creates carries a message of positivity and self-expression.
Though she never planned on becoming a jewellery designer, the discovery of rope-based jewellery opened a new world for her. With no formal training, she began creating one-of-a-kind pieces purely for the joy of it. When she posted her first design on social media, she was amazed by the response. People started reaching out for more, and that’s when the journey truly began.
As time passed, she became eager to deepen her understanding of the jewellery industry, learning more about the materials used and the intricacies of the crafting process. Facing limitations in the market and wanting to unlock her full potential, she decided to take private jewellery lessons in London and online. This decision empowered her with the knowledge and expertise she needed to grow and truly master her craft—because for her, knowledge is power.
Today, she oversees every part of the brand, from design and production to marketing. She loves experimenting with new materials and techniques to push the boundaries of her designs, and she’s excited to have recently introduced wax carving into her collections. As the brand continues to grow, new team members have joined, supporting the operational side and allowing more focus on innovation and craftsmanship. Valeri hopes that each piece she creates brings as much joy to her clients as it does to her.
"Wherever you are on your own journey: Go for it."
Valeri Christina
Designed In London
The design journey begins in our London studio, where inspiration comes from a variety of sources—nature, travels, materials, history, and the experiences of life. Recently, we’ve introduced sterling silver to our collections, a material we truly enjoy working with. It adds a new dimension to our jewellery line and will delight our silver-loving clients. Each piece is crafted by hand in our London studio, and for larger orders, we enjoy collaborating with talented artisans in both London and Athens. We maintain high-quality standards, ensuring that every design is carefully checked throughout the development process.
Our Handmade Jewellery
We are committed to minimizing waste and making the most of every scrap of precious metal. Our jewellery is crafted from either recycled 925 sterling silver or recycled brass, with all our gold pieces featuring a high-quality 18ct gold plating for a luxurious and lasting finish. Recently, we've introduced the wax carving technique into our designs, adding a new level of artistry and precision to our collections. We can’t wait to reveal more exciting new pieces that showcase this innovative approach.
Our Values
At Valeri Christina, our jewelry is built on core values of authenticity, kindness, and a relentless pursuit of excellence. We believe in constant growth, both as a brand and as individuals, embracing all cultures, and celebrating the beauty of inclusion and diversity. Each piece we create reflects these values, striving to inspire and connect with everyone who wears them.
Our Latest Pop-Up
This year has been filled with exciting events in Brussels, Paris, and London. Here’s a short video from our latest pop-up at Liverpool Street, London, where we showcased our new handmade pieces, including a collection crafted with sterling silver and the wax carving technique. A big thank you to everyone for your incredible support and trust! We’re thrilled to announce our next pop-up at the Black Culture Market on December 7th and 8th in Brixton, London. We can't wait to meet you there and share more of our creations! Click here for more information.